With more than 30 years of experience, Anthology Research has become the "go-to" source for businesses seeking answers and insights that underline major business decisions.
Anthology's research practice, with offices in both Honolulu and Guam, has the largest focus group facility in Hawaii, a state-of-the-art calling center, Internet research capabilities and a field staff well experienced in offsite/interview research. While we're part of Hawaii's largest integrated marketing firm, we have strict firewalls in place to ensure full client confidentiality.
Full-service, ad hoc research services
Anthology Research provides quantitative and qualitative services to a wide range of regional, national and global clients. Our group also specializes in B2B, Customer Satisfaction and Employee Research. We are the author of the semi-annual BOSS survey of Hawaii C-suite executives and business owners, published by Hawaii Business magazine.
Our senior staff brings decades of experience in conducting successful market research programs. We’re proud to have earned the trust of top regional, national and global clients.
David Pettinger, APR, PRC
President – Research
David brings to the research team extensive experience developing and executing branding, marketing and strategic communications programs for clients in a variety of industries. He has a strong knowledge of marketing and communications, and is well versed in the business challenges and opportunities that exist in Hawaii. A creative thinker, David effectively leverages the firm's extensive resources to provide successful solutions for his clients.
David is accredited in public relations by the Universal Accreditation Board (UAB). He is the recipient of the Public Relations Society of America's Hokupaa Award for leadership and contributions to the profession and is a former president and currently serves on the board of the Hawai'i chapter of PRSA. David graduated from the University of Hawaii at Manoa with a bachelor's degree in business administration, majoring in marketing.
Senior Advisor – Research
Barbara founded QMark, Anthology’s research group, in 1995. With more than 35 years of experience, she is recognized as Hawaii’s preeminent authority on the gathering of market research for use by private businesses, politicians, and organizations involved in high-profile public issues.
By establishing the state’s first telephone-survey calling center and focus group facilities, Barbara has elevated the market research profession in Hawaii. She has conducted polling programs for numerous Federal, State and House political races and sought public opinion on some of the most important issues facing Hawaii, including same-gender marriage, medicinal marijuana, death with dignity, women’s choice, land use, and ballot measures.
Work with Our Research Team
Anthology Marketing Group is currently looking for Research Interviewers to work in our modern downtown Honolulu call center or at other locations such as the Honolulu International Airport or Waikiki. Read More >
Participation in the Consumer Panel is your opportunity to share your opinion on local products and services, or discuss important issues that you care about. Read More >
As a Secret Shopper, you will have the opportunity to shop and rate stores and businesses around your island. You will be asked to visit a variety of businesses, perform the task requested of you on your worksheet. Read More >