Public Relations
The Challenge
For the past 70 years, Liliha Bakery is used to serving up its local food favorites and freshly made-in-house-from-scratch pastries and desserts exclusively in the metropolitan Honolulu area. Serving the central and westside communities conveniently close to home and delivering Liliha Bakery’s consistent small mom-and-pop feel became its newest challenge with the anticipated opening of their newest storefront at Pearl Highlands Center.
With a relatively short lead time and a fluid grand opening date, Liliha Bakery and the Anthology team sprang into action to get the central O‘ahu and westside communities, excited for its grand opening on August 31, 2022.
The Solution
Anthology knew that with Liliha Bakery’s loyal following there needed to be strategic public relations outreach of the bakery and restaurant’s Pearl Highlands Center opening to media.
Leveraging connections and relationships with longtime local media friends, Anthology crafted and distributed press releases on upcoming job fairs and the grand opening, liaised with media on fact checking, photos, interviews and editorial opportunities, pitched and secured stories on the restaurant and bakery to run in print, online and on tv, and coordinated and hosted an exclusive media preview for over 60 local media, social media influencers and influential industry folks.
As a result of Anthology’s efforts, Liliha Bakery secured the following:
- Earned over 70 stories in print, online and broadcast media
- Audience reach: 4,159,074
- Total broadcast audience (Nielsen Audience): 722,899
- Total radio audience (Nielsen Audience): 18,200
- Generated over 140 Instagram posts and stories
To this day, Liliha Bakery’s Pearl Highlands Center location remains just as busy as when they opened. Pop in and look for yourself!