AES Hawai‘i had been a crucial provider of low-cost electricity for homes and businesses on O‘ahu since September 1, 1992, with its operation of the Barbers Point Coal Plant, the State of Hawai‘i’s only coal-fueled power plant.
In recent years, AES Hawai‘i has expanded its focus statewide with the development and/or operation of several notable renewable energy projects, including:
Collectively, AES Hawaiʻi has nine renewable energy projects in development or in operation, more than any other energy developer in Hawai‘i.
As AES Hawai‘i was making its mark as a statewide leader in renewable energy, the company was also in the process of closing the Barbers Point Coal Plant in Kapolei. As required by state law, AES Hawai‘i was shutting down the coal plant on September 1, 2022, to support Hawai‘i’s conversion to having 100% renewable energy on every island grid by 2045.
AES Hawai‘i’s challenge? How to effectively conclude the 30-year run of the coal plant and its loyal employees with dignity and respect, while also highlighting the company’s standing as a statewide leader in renewable energy.
AES Hawai‘i retained Anthology in mid-May 2022 to develop a public relations program that would successfully resolve this dual challenge of both honoring the coal plant and its employees, and also showcasing the company as Hawai‘i’s renewable energy leader.
Anthology immediately went to work on a strategy that revolved around a comprehensive public relations plan utilizing a series of high-profile events in the summer of 2022 that would bring widespread attention about AES Hawai‘i’s accomplishments to the attention of energy industry stakeholders, lawmakers and government officials, news media, and the general public.
Featured articles in Maui Now (left) and Honolulu Civil Beat (right).
The following five events were the focus of Anthology’s efforts to enhance AES Hawai‘i’s public profile:
Anthology supported the positive exposure created by these events for AES Hawai‘i with consistent media outreach through the issuance of news releases, scheduling of media interviews, and placement of news stories. The overall messaging focused on AES Hawai‘i’s commitment to a clean energy future, the benefits to Hawai‘i’s health and environment, and the reliability of AES Hawai‘i in going forward with its array of projects despite economic and logistical challenges caused by the COVID-19 pandemic.
AES Hawai‘i has solidified its position as Hawai‘i’s renewable energy leader. The public has a greater understanding of how AES Hawai‘i is developing clean energy projects that are benefiting the people of Hawai‘i today and for future generations to come.
Featured article in the Star Advertiser.