Select Hawaii’s favorite TV ad in 2014 – New People’s Choice Award!

Apr 15, 2015

HONOLULU: For the first time, Hawaii residents can vote for their favorite locally produced TV ad, with the results being announced at The Pele Awards on April 25.

The Pele Awards, presented by the American Advertising Federation’s Hawaii Chapter (AAF-Hawaii), is the annual recognition of Hawaii’s best-of-the-best in advertising and design.

This year, a special People’s Choice Award has been introduced as part of The Pele Awards, allowing the general public to have a say on selecting their favorite Hawaii TV ad produced in 2014. Voting is being done online at and is open to all.

“The Pele Awards shows just how great and diverse the range of advertising and promotional work is being done here in the islands. This year we had nearly 600 entries in 17 major categories,” said Paul Lam, Chair of The Pele Awards, which is sponsored by AAF District 13. “The People’s Choice Award brings all of Hawaii into this event. We encourage people to vote for the TV ad they like the best.”

Eleven TV ads produced for the following organizations are the nominees for the People's Choice Award. Entries were submitted in January, with the nominees selected by a panel of judges on the mainland.

  • First Hawaiian Bank
  • First Insurance
  • Hawaii Department of Transportation
  • Hawaii Gas
  • Hawaii National Bank
  • Hawaiian Telcom
  • Healthy Mothers, Healthy Babies
  • Island Insurance
  • Oceanic Time Warner Cable
  • Ward Center

The public is invited to go to, watch the ads, select their finalists, and choose their favorite TV ad of 2014. The voting ends Thursday, April 23, at 11:59 p.m., with the results being revealed at The Pele Awards gala two days later on Saturday, April 25, and posted online.

Pat Monick, President of AAF-Hawaii, said, “Hawaii’s advertising professionals continue to do superb work for clients in industries statewide and beyond. For this year’s People’s Choice Awards we would like people to tell us which television ads are their favorites and spread the word to their friends and colleagues to do the same. The public’s feedback will be much appreciated and very useful.”

Local Ad Industry Spent $300+ Million in 2014

Hawaii's advertising industry continued to have a major impact on the wellbeing of Hawaii’s economy in 2014, generating more than $300 million in advertising purchased statewide for TV, radio, newspapers, magazines, and online. Along with supporting hundreds of jobs throughout the islands, the advertising industry is essential in the moving of commerce within Hawaii, promoting locally produced goods and products, and supporting news media operations for the public benefit.

Dennis Christianson, President and CEO of Anthology Marketing Group, the presenting agency for this year’s Pele Awards, commented, “Our industry as a whole takes tremendous pride in the creativity and quality of work that’s produced locally. It rivals and very often exceeds what is found in the mainland’s major markets. Being able to have a successful and healthy advertising industry in Hawaii is vital to how we communicate and how we support the economy and the interests of our communities throughout the state.”

About AAF Hawaii Chapter

The American Advertising Federation-Hawaii (AAF-Hawaii) is a 501c6 non-profit trade organization for advertising in Hawaii. A member of the national American Advertising Federation (AAF), it is the voice of advertising in Hawaii. Its mission is to promote the business of advertising and communications through professional education, recognition of excellence, government relations, self-regulation and public service. Most importantly, AAF-Hawaii provides an arena by which all members of the advertising community can work together for the common goal of creating a stronger industry.

About AAF District 13

The American Advertising Federation (AAF) is a national organization, which protects and promotes the wellbeing of the advertising industry. AAF District 13 represents the Hawaii advertising industry at the national level, and oversees AAF-Hawaii and Ad 2 Honolulu, both trade organizations for professionals involved in, or interested in advertising. Ad 2 Honolulu serves professionals aged 32 and younger. AAF and its affiliates give back to communities nationally through pro-bono public service campaigns for local nonprofits, and through student scholarships and mentorships.

About The Pele Awards

The Pele Awards is a District 13 American Advertising Awards Competition (formerly known as “The ADDY Awards”). The Pele Awards competition is open to any individual, company or organization engaged in the business of advertising or design work in Hawaii. The annual competition recognizes the best advertising and design work created in Hawaii. All work entered must have been conceived and created within the Hawaiian Islands, although production services may be used outside of Hawaii and must have first appeared in the media from the previous calendar year.