Jun 27, 2023
Marketer of the Year and Lifetime Achievement Awards
HONOLULU – Anthology, A FINN Partners Company, a leading marketing agency based in Honolulu, received the Marketing Campaign of the Year award at the American Marketing Association Hawai‘i Chapter’s (AMA Hawai‘i) 2023 Pacific Marketing Conference on June 22 for its work on the Hawai‘i State Department of Health’s "Our Best Shot Hawaiʻi" campaign. In addition, Anthology Senior Partner Mary Fastenau was honored with the Lifetime Achievement Award for her exceptional contributions to the marketing industry in Hawaiʻi.
The AMA Hawaiʻi Marketer of the Year Award acknowledges businesses, organizations and individuals for their outstanding marketing achievements. Anthology has been recognized for this remarkable accomplishment almost every year over the last 15 years, highlighting the agency’s expertise in developing and executing integrated marketing strategies.
"Our Best Shot Hawaiʻi" was designed as an educational campaign by applying insights derived from research with Hawaiʻi residents to create a strategic blend of creative messaging, compelling visuals and targeted outreach that successfully engaged the community and advanced vaccination adoption in the state. Anthology is proud to have partnered with the Hawaiʻi Department of Health on this essential campaign, which positively contributed to the transformation of post-pandemic public health and helped Hawaiʻi become one of the most vaccinated states in the country.
Fastenau expressed her gratitude for receiving the Lifetime Achievement Award stating, “I am truly honored and humbled to receive this amazing award from an organization that plays a critical role in enriching our industry and providing professional development opportunities here in Hawai‘i. This award is a reflection of the incredible people that I have had the privilege to work with and grow alongside throughout my career to create meaningful change within our community.”
The Young Marketer of the Year award was presented to Dan Richards Jr, Vice President of Marketing at Coldwell Banker Island Properties.
Anthology is Hawai‘i’s most experienced integrated marketing and communications company. In November 2021, it was acquired by FINN Partners, a global integrated marketing firm with more than 33 offices around the world and 1,400-plus communications professionals. Headquartered on Bishop Street in Honolulu and with an office on Guam, Anthology Group offers a team of best-in-practice specialists providing services in public relations, advertising, digital and mobile marketing, social media and research, as well as access to skilled communications professionals in every major U.S. media market. For more information, visit AnthologyGroup.com