Jul 9, 2019
Anthology Marketing Group, Hawaii’s leading integrated marketing and communications agency, won a Gold ADDY for “Cinematography” in the American Advertising Federation’s (AAF) American Advertising Awards for its television spot titled “MANAOLA” produced on behalf of American Savings Bank (ASB). Click here to view the commercial.
The American Advertising Awards is one of the industry's largest creative competitions, attracting nearly 40,000 professional and student entries each year through local club competitions. The awards recognize and reward the creative spirit of excellence in advertising by companies nationwide.
“It’s always great to see a Hawaii business win an award for excellence at the national or international level,” said April Rutherford, Anthology’s executive creative director. “Our Anthology team is very proud to receive this AAF recognition on behalf of our client American Savings Bank. It is gratifying to be celebrated by the brightest and best in the industry and we appreciate the hard work put into this project by everyone, including our partners at Kinetic Productions and Montaj 9.”
The 60-second spot is an introduction to a full story that lives online which takes the audience on a journey following one of ASB’s successful business customers MANAOLA, a Hawaii textile and fashion designer whose couture designs have put Hawaiian fashion on the map.
The commercial highlights the complete story of how the MANAOLA brand was started, his roots in Hawai‘i and how that inspired his distinctive designs. It demonstrates his desire to bring his unique Hawaiian fashion to the world, and shows how ASB’s business banker worked with his team throughout the entire process, which culminated with an appearance at the venerable New York Fashion Week this past year.
The “MANAOLA” spot received a Silver Award in the AAF’s District 13 Pele Awards earlier this year. It was shot on Oahu and Hawaii Island by Anthology with support provided by Kinetic Productions and Montaj 9.
Please visit ASB’s website to view the full story: https://www.asbhawaii.com/MANAOLA.
Anthology is Hawaii’s most experienced integrated marketing and communications company. Headquartered on Bishop Street in Honolulu and with an office on Guam, the company offers a team of best-in-practice specialists providing services in public relations, advertising, digital and mobile marketing, social media and research. For more information, visit AnthologyGroup.com.
About the AAF American Advertising Awards
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local American Advertising Federation (AAF) Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY. https://www.aaf.org/
About American Savings Bank
American Savings Bank (ASB) has been serving Hawai‘i’s businesses and communities since 1925 and currently provides a full range of financial products and services, including business and consumer banking, home loans, insurance and investments. ASB is one of Hawai‘i’s leading financial institutions, with e-banking services and branch locations throughout the state offering evening, weekend and holiday hours. ASB provides Hawai‘i’s consumers and businesses with more extended weekday and weekend hours than other similarly sized local banks, as well as convenient in-store branches. ASB was the first Hawai‘i bank to introduce remote-deposit capture with a mobile banking application. ASB matches its exceptional customer experience with an employee experience that has garnered local and national awards. ASB has been recognized locally as one of the “Best Places to Work” by Hawaii Business Magazine for ten consecutive years and honored nationally as one of the “Best Banks to Work For” by American Banker Magazine. Fortune Magazine has recognized ASB as one of the 100 Best Workplaces for Women and 50 Best Workplaces for Diversity. For more than 90 years, ASB has been helping build strong communities. Through its Seeds of Service program, ASB teammates have contributed nearly 48,000 hours of volunteer service, and ASB has donated millions of dollars to Hawaii’s nonprofits and community organizations. https://www.asbhawaii.com/
Native Hawaiian designer Manaola Yap established luxury Hawaiian fashion label MANAOLA in 2014 after many years of success in the Hawaiian fashion scene. Known for his culturally rooted approach to contemporary fashion, he made a statement in November 2014 with an eclectic offering of men’s underwear, decorative throw pillows and canvas accessories with his first collection. Five months later he shared his first selection of women’s apparel at the 2015 Merrie Monarch Festival in Hilo which sold out in three days. In 2016 Hawaii Business Magazine celebrated Yap as one of its “20 For The Next 20,” honorees as a young entrepreneur in the fashion industry. The Wall Street Journal highlighted Yap for his hula prowess as a lifelong practitioner and assistant to his mother, kumu hula (hula teacher) Nani Lim Yap, and Hālau Manaola. Following 2016 Honolulu Fashion Week, MANAOLA was discovered by Oxford Fashion Studio and invited as a featured designer at New York Fashion Week 2017. To commemorate his NYC debut, Yap evolved his regal Kōlani concept, creating an exclusive new collection honoring the monarchy, including his first-ever graphic print, Peʻahi Niu, the coconut woven fans used by Hawaiian nobility. On September 9, 2018, Yap made history as the first native Hawaiian designer to showcase authentic Hawaiian traditions and an exclusive collection at New York Fashion Week. https://www.manaolahawaii.com/