Aug 8, 2016
We like things that come in dozens.
A dozen manapua. A dozen malasadas. A dozen plate lunches from Alicia’s Market. And most recently (even though we can’t eat ‘em), the 12 public relations awards Anthology was honored with at the 33rd annual PRSA Hawaii Koa Anvil Awards.
The Anthology team took home seven Koa Anvil awards, which recognize outstanding achievement in conceptualizing and conducting full public relations programs and campaigns for clients. Of Anthology’s seven awards, three were top-honor Koa Anvils for:
• “Communicating to Tourism Partners During Dengue Fever Crisis on Hawaii Island”
CATEGORY: Crisis Communications: Travel and Tourism/Hospitality
• “Mauna Kea Beach Hotel’s 50th Anniversary”
CATEGORY: Integrated Communications: Consumer Products
• “Introducing the #InstaFamous to #HawaiiIsland”
CATEGORY: Reputation/Brand Management: Travel and Tourism Hospitality
Four Koa Anvil Awards of Excellence were awarded Anthology Public Relations for:
• “Groundbreaking for Ka Makana Alii: The Center for West Oahu”
CATEGORY: Events and Observances (Seven Days of Fewer): Business (Products)
• “Hawaii Visitors & Convention Bureau’s #LetHawaiiHappen Campaign”
CATEGORY: Integrated Communications: Associations/Government/Non-Profit Organizations
• “Hawaiian Telcom University”
CATEGORY: Marketing Business to Business: Professional and/or Financial Services
• “Hawaii: As Seen on TV”
CATEGORY: Marketing Consumer Products: Packaged Goods
The team also walked away with five PRSA Hawaii Koa Hammer awards, which recognize outstanding public relations tactics that are part of communications campaigns. Of Anthology’s five awards, two were top-honor Koa Hammers for:
• “Hawaiian Airlines Safety Video”
CATEGORY: External Video Programs
• “Hardhat Media Tour of Hawaii’s Newest Shopping Mall: Ka Makana Alii”
CATEGORY: Media Relations (Business-to-Business): Products
Three Koa Hammer Awards of Excellence were awarded to Anthology for:
• “Business Outlook and Sentiment Survey”
• “#InstaFamous Social Influencer Trip on #HawaiiIsland”
CATEGORY: Social Media: Social Media Photo-Based Marketing Program
• “Hawaii Moving Ahead Website”
CATEGORY: Websites: External
“It was a great evening for Anthology at the PRSA Hawaii Koa Anvil Awards as our excellent work done across all of our groups was honored this year,” said Nathan Kam, Anthology partner and president of public relations. “We have an amazing and talented team here and it makes me really proud to see our full team’s efforts recognized amongst our peers.”
A total of 89 awards in Koa Anvil and Koa Hammer categories were handed out at this year’s awards ceremonies, held on July 28 at the Hyatt Regency Waikiki Beach Resort and Spa’s SHOR restaurant. PRSA Hawaii also recognized three members who achieved Accreditation in Public Relations (APR) credentials over the past year. Among the newly anointed APRs was Anthology Marketing Group’s own David Pettinger, who is also the current president of PRSA Hawaii. Congratulations, David!
And congratulations to our Anthology team on its award-winning work!
Established in 1983, PRSA Hawaii’s Koa Anvil Awards completion recognizes and encourages outstanding work among public relations practitioners in Hawaii. For more information on the PRSA Hawaii Koa Anvil Awards, visit www.prsahawaii.org.