Aug 12, 2015
HONOLULU: With the goal of strengthening its position for growth and capitalizing further on its diversified marketing resources, Anthology Marketing Group announced today that Andrew Jackson is joining the company as Executive Vice President and Chief Operating Officer of Advertising.
Jackson is leaving his position as President and General Manager of Hawaii ABC-TV affiliate KITV, which he has held for the past five years, to join Anthology. He previously headed the advertising and marketing divisions at BBC Worldwide Americas,and also held senior marketing roles at FX Networks and The WB Television Network. He starts at Anthology on Aug. 17.
Dennis Christianson, President and CEO of Anthology, said, “Andrew’s executive experience and marketing expertise makes him the ideal leader to help us better serve our clients’ needs in rapidly evolving business and media environments.
“Successfully managing a TV station, as Andrew has done at KITV, requires a multidisciplinary aptitude for leading diverse departments and a myriad of personalities toward the common goal of meeting client objectives,” said Christianson. “Andrew possesses that rare talent, which makes him perfectly suited to direct the operations of our largest marketing group.”
Anthology Marketing Group had sales of $31.6 million in 2014, ranking it as the No. 1 marketing services firm in the Islands. Anthology provides advertising, public relations, digital and research services to clients in a wide variety of industries throughout Hawaii, North America and internationally. Anthology has more than 100 employees and is headquartered on Bishop Street in Honolulu’s business district, with offices in Guam and Seattle.
Jackson commented, “I’ve enjoyed my time immensely at KITV and am proud of what we accomplished and the people I worked with. I couldn’t pass up the opportunity that Dennis is offering me at Anthology, as my new responsibilities are what I’ve been working towards my entire career and what I enjoy doing most of all, which is managing and building effective teams.
“I’ve admired Anthology’s work for several years and how Dennis and his partners have built an enterprise that has across-the-board industry expertise and depth of resources in marketing that is unmatched in Hawaii, and that can – and does – successfully compete with agencies on the Mainland.”
Including his five years at KITV, Jackson brings to Anthology 25 years of broadcast industry experience in production, marketing and news in Hawaii, New York and California. As President and General Manager of KITV, he directed the station’s entire operations and oversaw more than 100 employees working in news, sales, marketing, technology and staff support.
Jackson spent the first decade of his career, from 1990 to 2000, in Hawaii, initially producing and directing newscasts, and, eventually, creating commercials, special programs and marketing materials for Hawaii CBS-TV affiliate KGMB and KITV. His next 10 years of work, from 2000 to 2010, were split between California and New York City, and highlighted by positions as Creative Director for The WB Television Network, Marketing Director for FX Networks, and Senior Vice President of Marketing for BBC Worldwide Americas.
“Network marketing departments are effectively in-house advertising and creative agencies, producing and deploying advertising in all forms of media, including TV, radio, print, digital, mobile, social, outdoor and experiential,” said Jackson. “The marketing program we directed for BBC Worldwide Americas also involved retail, ad sales, BBC.com, and the DVD and iTunes business.”
Jackson’s community work in Hawaii includes serving as a board member for the American Red Cross, Manoa Valley Theatre, Hawaii Pops orchestra, Cathedral of St. Andrew and Hawaii Association of Broadcasters.
He is an alumnus of the University of Florida, graduating with a Bachelor of Science degree from the Gannett School of Journalism and a Minor in Film Theory.