Our award-winning practice is widely recognized as Hawaii’s leading communications firm representing a roster of blue-chip clients in a diverse range of industries – travel/tourism, hospitality, brand management, government affairs, renewable energy, financial, transportation, telecommunications, land use, health care, and agriculture – and being involved in managing some of the largest issues campaigns to hit the state.
With these industries, our expertise spans:
Travel, Tourism & Hospitality
When it comes to travel, tourism and hospitality public relations in the Hawaiian Islands, Anthology is the go-to informational source for local, national and international media covering the destination for print, broadcast, online and social media channels. Our team of best-in-practice professionals understands the significance of Hawaii’s history, culture and legacy in promoting the Islands in an accurate, authentic and culturally responsible way. It's why our clients rely on and trust us to help shape and tell their stories in meaningful, engaging and inspiring ways.
But success isn't only about media relations and editorial placements in top travel, trade and lifestyle publications and outlets around the globe. We know there’s much more involved in crafting a successful integrated public relations program.
Success is also about helping clients build strategic partnerships and identifying creative ways to help a brand break through clutter in the marketplace. We’ve done it all, from themed press trips to the Hawaiian Islands and media blitzes to U.S. media hubs, to hotel and resort grand openings, consumer promotions involving activities and attractions, working with television production companies to showcase Hawaii’s unique and evolving culinary scene, and much more. We also collaborate with Hawaii’s travel, tourism and hospitality industry on a regular basis to enhance client programs.
It’s one thing to have media and industry contacts (which everyone will say they have). It’s another thing to possess the insight and local knowledge about a destination, brand, product or service to persuasively secure an editorial opportunity or promotional partnership.
Our extensive experience in the travel, tourism and hospitality sector enables us to bring all of this together for the benefit of our clients on a daily basis.
Specialties:
- Media relations and editorial story placements
- Media blitzes
- Press trips
- Special events management, including grand openings, product/service launches, anniversaries, promotions and other programs
- Media assistance to the Hawaiian Islands for print, broadcast, online and social
- High-value strategic partnerships
- Editorial services
- Social media
- Crisis and issues management
- Research
- Internal and external communications programs
- Tourism marketing and promotions
- Brand development/management
- Community building
- Enculturation training
- Creative design services
- PR plan and timeline development
- Messaging development
- Media outreach to top level editors, reporters and freelancers
- Social media influencer relations
- Media training and interview preparation for spokespersons
Public Affairs
The old saying that “It’s not what you know, it’s who you know” still holds true in the Hawaiian Islands, which makes understanding how to navigate the political landscape across the Aloha State of critical importance for anyone doing business on Kauai, Oahu, Molokai, Lanai, Maui or the island of Hawaii.
With elected and regulatory officials making important decisions daily that can move a project forward toward completion or stall it in an instant, working with an experienced public affairs team that can garner community support, effectively shape public opinion and work with government leaders to get to positive outcomes makes all the difference.
This is where Anthology's Public Affairs team can truly become an integral part of your project communications strategy. Our approach goes well beyond simply advocating for our clients. It also involves foresight and anticipation to protect a company’s interest should it be moving toward rougher waters. It could also mean strategically working behind the scenes to keep a client out of the hot seat or spotlight.
Anthology specializes in helping companies navigate Hawaii’s complex political and business landscape to achieve positive results that keep projects on track and stakeholders informed about the benefits projects bring to the communities where they are taking place.
No matter how large or small the challenge, our Public Affairs team is ready to help you with our seasoned counsel and guidance.
Specialties:
- Legislative and regulatory hearings
- EIS scoping and DEIS meetings
- Informational briefings
- Testimony preparation
- Project presentations
- Editorial boards
- Editorial services, including opinion editorials
- Media relations
- Social media
- Advocacy advertising
- Speechwriting
- Government relations supports
- Crisis and issues management
- Campaign research
- Media relations and editorial story placements
- Community building
- Government relations
- Special events management
- Enculturation training
- Media and public speaking training
- Creative design services
Corporate Communications
Effectively communicating with internal and external stakeholders can be the difference between success and failure for any business, especially in a time where transparency and clarity matters most.
As a communications partner to businesses, Anthology Public Relations works seamlessly with our clients' leadership teams to develop effective messaging that is in alignment with the company’s brand and resonates with a variety of key audiences ranging from customers, vendors and suppliers, to community beneficiaries, industry partners and various internal audiences.
Our role is to ensure the integrity of our clients' company or brand is maintained in all facets of its internal and external communications and that information disseminated is accurate and on message. We also ensure that an organization’s mission is clearly understood and, in cases where there are several objectives or visions in play, everything is brought together in a cohesive manner that stakeholders understand.
Specialties:
- Audit of existing communications program
- Media relations and editorial story placements
- Media relations
- Newsletters
- Strategic partnerships
- Editorial services
- Social media
- Crisis and issues management
- Research
- Internal and external communications programs
- Development campaigns
- Brand development/management
- Community building
- Special events management
- Enculturation training
- Media and public speaking training
- Creative design services
Editorial Services
In today’s marketing and communications environment content remains king. Along with all of the great material out there is, unfortunately, even more junk and noise consumers have to contend with than ever before. All of this makes it increasingly difficult for companies and brands to be heard. (By the way, did we mention that content also includes video?!)
Anthology focuses on helping our clients develop dynamic content that cuts through the chaos and delivers brand stories in new and exciting ways.
F.O.C.U.S. – or Anthology’s Fresh, Out-of-the-Box, Captivating and Unique Storytelling team – helps our clients develop and share their brand stories in more powerful and meaningful ways across multiple communications platforms.
Anchored by award-winning editor/writer and Anthology Director of Editorial Services Derek Paiva, F.O.C.U.S. is comprised of local writers across the Hawaiian Islands who share a passion for and possess incredible knowledge and insight of Kauai, Oahu, Maui, Molokai, Lanai and the island of Hawaii in a range of subject areas, including travel, business, technology, finance, health care, agriculture, culinary, arts and culture, family, retail, and more.
As a result, Anthology's F.O.C.U.S. team is able to offer our client partners an unparalleled storytelling and content development resource of decorated and skilled professional writers and producers who understand the importance of effectively communicating with targeted audiences.
Progressive clients who are adopting multimedia into their communications programs appreciate that Anthology is able to offer F.O.C.U.S.
We’d enjoy the opportunity to discuss how our Editorial Services team can help take your messaging and storytelling to new heights.