Our media team focuses on results. We enter conversations with the intent of finding the best media solution. Our goal is to reach existing and potential customers where they are - reading social media, watching TV, searching the web, listening to traditional or online radio, the list goes on.
Our approach to planning and buying media involves a collaboration of stakeholders made up of the client, the agency and our media partners. Together, we create customized programs that are not off-the-rack or paid with standard rates.
We bring in our media team at the earliest stages of client relationships as we are developing strategy and creative concepts. We are staffed with professionals who have the latest tools at their disposal. This ensures our clients receive expert media recommendations based on independent research and the most current marketing data.
Anthology is the largest agency purchaser of television media in Hawaii. This translates into special relationships with the media companies allowing full access to media management. In other words, the decision makers. New media opportunities and promotional ideas are always presented to us first.
Anthology’s media range goes well beyond the Hawaiian Islands. Our long service to a client base heavy in travel, tourism, hospitality and resort real estate has built and maintained a network of close relationships with travel, lifestyle and specialty publications and digital platforms across the United States.