With more than 30 years of experience, Anthology Research has become the "go-to" source for businesses seeking answers and insights that underline major business decisions.

Anthology's research practice, with offices in both Honolulu and Guam, has the largest focus group facility in Hawaii, a state-of-the-art calling center, Internet research capabilities and a field staff well experienced in offsite/interview research. While we're part of Hawaii's largest integrated marketing firm, we have strict firewalls in place to ensure full client confidentiality.

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Full-service, ad hoc research services

Anthology Research provides quantitative and qualitative services to a wide range of regional, national and global clients. Our group also specializes in B2B, Customer Satisfaction and Employee Research. We are the author of the semi-annual BOSS survey of Hawaii C-suite executives and business owners, published by Hawaii Business magazine.

Call Center

Our 30-seat, CATI-equipped (Computer Assisted Telephone Interview) call center and expansive focus group facilities enable unparalleled survey accuracy and qualitative research insight.

Focus group viewing room

Focus group viewing room with theater-style seating for 15

Mock trial setup

Mock trial set for three juries

Expertise

Our senior staff brings decades of experience in conducting successful market research programs. We’re proud to have earned the trust of top regional, national and global clients.


Barbara Ankersmit

Barbara Ankersmit

Partner/President – Research

Barbara founded QMark, Anthology’s research group, in 1995. With more than 35 years of experience, she is recognized as Hawaii’s preeminent authority on the gathering of market research for use by private businesses, politicians, and organizations involved in high-profile public issues.

By establishing the state’s first telephone-survey calling center and focus group facilities,  Barbara has elevated the market research profession in Hawaii. She has conducted polling programs for numerous Federal, State and House political races and sought public opinion on some of the most important issues facing Hawaii, including same-gender marriage, medicinal marijuana, death with dignity, women’s choice, land use, and ballot measures. 

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David Pettinger, APR Photo

David Pettinger, APR

VP – Research

Bonnie Lee Alig Photo

Bonnie Lee Alig

Managing Research Director, Guam office

John Itamura Photo

John Itamura

VP – Research Field Services

Craig Kim Photo

Craig Kim

VP – Research Services