Announcements

Anthology Makes Biggest Wins At 2020 Pele Awards

May 21, 2020

HONOLULU – Winners of the annual Pele Awards, Hawai‘i’s most coveted advertising and design competition, were announced on May 8 and Anthology Marketing Group was the night’s biggest winner.

Anthology won 28 awards, including “Best of Show – Advertising” for the television commercial titled “Work” for HEMIC. The HEMIC television campaign also won seven (7) Gold Awards and one (1) Silver Award. The spot can be viewed here: Work :60.

In total, Anthology won nine (9) Gold Awards, eight (8) Silver Awards and 10 Bronze Awards for clients, including American Savings Bank, Hawai‘i Gas, Hawaiian Telcom, HEMIC, and Island Energy Services/Texaco.

Other Hawai‘i agencies winning multiple awards included Wall-To-Wall Studios, MVNP, NMG Network (also winner of Best of Show – Design), Two Lines Marketing, Hana Hou Magazine, Howard Hughes, Welcome Stranger, and Wasiswas.

For a full listing of awardees and all the winning work, go to winners.peleawards.com.

 

See Anthology’s complete rundown of 2020 Pele Awards wins below.

 

 

HEMIC – “Work” Television Advertising

Best of Show

  • :30, Over $50,000

Gold

  • :60, Over $50,000
  • :30, Over $50,000
  • TV Campaign, Over $50,000
  • Elements of Advertising: Video Editing
  • Elements of Advertising: Voiceover Talent
  • Elements of Advertising: Sound Design
  • Elements of Advertising: Art Direction

Silver

  • Elements of Advertising: Cinematography

HEMIC Work Ad Farming HEMIC Work Ad Medical HEMIC Work Ad Welding

Photo Credits: HEMIC “Work” campaign images by Anthology Marketing Group

 

American Savings Bank – “Real Life, Real Answers”

Gold

  • :30, Over $50,000

 

Hawai‘i Gas

Gold

  • “Mesmerizing”, Television Advertising :15, $10,000-$25,000

Bronze

  • “Slow Eater” Television Advertising :15 seconds, $10,000-$25,000
  • “Coffee Zombie” Television Advertising :15 seconds, $10,000-$25,000
  • “Gas Everywhere TV Campaign” Television Campaign, $10,000-$25,000
  • “Gas Everywhere TV Campaign” Television Advertising: $10,000-$25,000

 

Anthology

Missing Cookie Bag gift bags

Silver

  • “Missing Cookie Bag”, Ad Industry Self-Promotion Special Event Materials

 

Hawaiian Telcom

Silver

  • “Life Connects Us” Television Advertising :30 $25,000-$50,000
  • “When We Connect” Television Campaign, $25,000-$50,000
  • “When We Connect”, Integrated Advertising Campaigns
  • “When We Connect”, Elements of Advertising: Video Editing
  • “When We Connect”, Elements of Advertising: Sound Design
  • “When We Connect”, Elements of Advertising: Art Direction

Bronze

  • “Connected In The Deep” Television Advertising :30, $25,000-$50,000
  • “When We Connect” Television Advertising :60, Over $50,000
  • “When We Connect”, Online/Interactive Campaigns
  • “When We Connect”, Elements of Advertising: Animation, Special Effects or Motion Graphics

 

Island Energy Service/ Texaco

Bronze

  • “Selfie-Mobile” Television Advertising :15, Under $10,000
  • “Perfectionist Polisher” Radio Advertising/Local :30