Public Relations
Social Media Strategist
HONOLULU
The Social Media Strategist is the expert at managing online communities. The strategist will build and execute social media strategy for Anthology clients through competitive research, platform determination, bench marking, messaging and audience identification.
Job Duties and Responsibilities
- Identifies target users who may be interested in a product or service and detail plans and strategies for businesses to reach those users.
- Develops and maintains comprehensive social media strategies that define how social media marketing techniques will be applied to increase visibility and traffic across all of Anthology clients’ brands and products.
- Leads the development of social media management standards, policies and rules of engagement for social media for all participating Anthology clients.
- Crafts strategy proposals detailing budget scenarios and potential return on investment for each client.
- Generates, edits, publishes and shares daily content (original text, images, video or HTML) that build meaningful connections and encourages community members to act.
- Moderates all user-generated content in line with the moderation policy for each client.
- Creates editorial calendars and syndication schedules for each client.
- Defines key performance indicators and implements enterprise level measurements, analytics and reporting methods to gauge success.
- Continuously improves by capturing and analyzing the appropriate social data/metrics, insights and best practices.
- Provides training to communication and management throughout Anthology on best practices for creating, managing, monitoring and developing content for social networks.
- Works with all Anthology departments to explore and identify ways to integrate social media into business starts and marketing campaigns for all clients.
- Applies marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
- Performs other related duties as assigned.
Knowledge, Skills, and Abilities
- Knowledge and understanding of the role of communication in marketing and public relations.
- Knowledge of HTML and CSS
- Knowledge of the impact and uses of social media.
- Possess excellent written and oral communication skills.
- Ability to respond well under pressure.
- Strong ability to focus on accuracy, attention-to-detail, and timeliness.
- Ability to work in a team-oriented environment under supervision and on own
- Ability to keep supervisor properly informed.
- Ability to prioritize workload and manage multiple tasks simultaneously.
Job Requirements:
Minimum:
- Bachelor’s degree, preferably in Marketing, Journalism or Communications.
- Three (3) years’ experience in marketing or comparable industry experience.
- Possesses high degree of professionalism.
- Thorough knowledge of Microsoft Word, Excel
- Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck and Social Mention.
- Experience with creating and identifying quality social medial content.
Preferred:
- Experience developing and launching email and text messaging companies