Tokyo Convention and Visitors Bureau hones marketing to a samurai sword point – two-day Tokyo Expo travel expositions in key metro source markets. Each market is a unique challenge. Media programs leverage budgets within concentrated periods for maximum exposure. In New York City and London, outdoor has played a large part. In Toronto and Vancouver, full-page ads are matched with editorial. Paris, Rome, Amsterdam, Madrid, Barcelona, Berlin and Frankfurt audiences are reached with newspapers and magazines.
Anthology orchestrated a series of press events for metro, national and travel trade. We also promote attendance to residents and travel retailers, as well as wholesalers for new product development. Events are packed like Tokyo's Ginza district on Saturday nights. Attendance for return engagements in NYC, London and Paris surpassed inaugural events.