Bank of Hawaii is aiming at the future with a campaign that centers around the theme of “Bank of Tomorrow.” The strategy focused on the technology and convenience platforms and the many initiatives that highlighted the positive changes being made by the Bank of Hawaii.
Among the highest profile efforts were the first “Cardless Cash” ATMs in the state, radical new branch designs that focused on the user experience and streamlined applications that allowed users to more easily apply for loans online.
Anthology redesigned the home page to reflect the technology focus of the Bank of Hawaii and to draw attention to the transactional elements, such as online applications. A microsite highlighted the benefits of the “Bank of Tomorrow” and tied into the off line campaign. The launch of the new branch designs includes a microsite devoted to each opening and an explanation of the benefits of the futuristic design.
The technology innovations have earned the work done for Bank of Hawaii a gold award for Best Digital Marketing from the American Marketing Association’s Hawaii chapter and an Award of Excellence from the Communicator Awards, a national contest.