Hawai‘i Pacific Health (HPH) is the state's largest health care provider, with four medical centers and more than 70 locations statewide. With consumers migrating to digital platforms for health care, HPH realized it needed to focus its online presence on patient experience.
Anthology Marketing Group and the HPH marketing team partnered to create a redesigned, easy-to-use website optimized for mobile, featuring tools for patients to find a physician, search available services, register for classes and access their online medical records. Anthology also worked with HPH on the launch and subsequent redesign of “Healthier Hawai‘i,” a blog featuring original HPH content about health and wellness. Anthology continues to partner with HPH to enhance its digital presence.
In 2015, the American Marketing Association's Hawaii chapter named Hawai‘i Pacific Health its E-Marketer of the Year. The HPH website also received Platinum honors in the 2015 AVA Digital Awards, a national contest.