Integrated Solution

Hawaii's Technology Leader

Hawaiian Telcom

The Challenge

Establishing Hawaiian Telcom as Hawaii’s leading technology, communications and entertainment services-company required every marketing card in the deck. Markets were assessed and message strategies tested. Value/benefit-oriented messaging, tightly orchestrated across a broad spectrum of integrated media, consistently produced sales leads through the website and phone. On a professional note, the American Marketing Association’s Hawaii chapter singled out Hawaiian Telcom for its top award of “Marketer of the Year” in 2014.

The Solution