Branding

Hawaii Pacific Health

Kapiolani, Pali Momi, Straub and Wilcox Hospitals

The Challenge

To improve awareness of their overarching brand, Hawaii Pacific Health set out to unite their four individual hospitals' brands under the banner “Hawaii Pacific Health – Creating a Healthier Hawai‘i.” Our approach was to acknowledge the well-respected brands of Kapi‘olani, Straub, Pali Momi and Wilcox (Kaua‘i), while explaining their strengths under the umbrella of the Hawai‘i Pacific Health brand. The campaign included logo redesign, TV, radio, print, digital assets, social media and collateral.

 

In 2016, the American Marketing Association's Hawaii chapter awarded a GOLD Marketer of the Year Award to Hawai‘i Pacific Health for Best Rebrand Marketing. The HPH website, created by Anthology also received Platinum honors in the 2015 AVA Digital Awards, a national contest.

The Solution

Hawaii Pacific Health - TV Spot - “Heart”

Hawaii Pacific Health - TV Spot - “Bone & Joint Centers”

Hawaii Pacific Health - TV Spot - “Moments”

Hawaii Pacific Health Radio Spot - "What is Healthier?"

Hawaii Pacific Health Radio Spot - "Bone and Joint Centers"

Hawaii Pacific Health Radio Spot - "Moments"