Hawai'i Moving Ahead

The Challenge

Companies and individuals vested in the concept of carefully planned, sustainable urban development called for an integrated public information campaign. With facts proving that most of the housing coming on line in Hawai‘i has been market-priced or affordably priced purchases by local residents, Hawai‘i Moving Ahead countered the misperception that all urban development was for “wealthy out-of-towners.” Community leaders, opinion makers and public officials were targeted. Also targeted were Hawai‘i residents living outside the urban core, who sometimes view such housing development as disconnected from their daily lives when, in fact, “vertical” urban home development helps relieve “horizontal” sprawl into their own suburban and exurban neighborhoods. The scope included HawaiiMovingAhead.org, the information hub.