Advertising

Bay Area Domination

Hawaiian Airlines

The Challenge

Anthology works to put Hawaii and Hawaiian Airlines on people's minds when and where they least expect it. Our campaign creative pairs experiential Hawaii images with common vernacular of The City, East Bay and Silicon Valley. We shrink-wrap transit and sightseeing buses. We message bus shelters, newsstands and theater lobbies, and use short-term billboards to be anywhere and everywhere. Hawaiian Airlines is a part of Giants baseball and Raiders football, and is even under the ice at the Embarcadero and San Jose holiday ice rinks.

The Solution

 

Hawaiian Airlines

 

Embarcadero Center Holiday Ice Skating Rink

 

Embarcadero Center Holiday Ice Skating Rink