Digital

36,000 Parts

TRP Parts

The Challenge

TRP is the aftermarket parts division of PACCAR Inc. PACCAR, a Fortune 500 company with more than $19 billion in annual revenue, is known worldwide as the builders of Kenworth, Peterbilt and DAF medium- and heavy-duty trucks. Since launching the TRPParts.com website in 2014, Anthology Marketing Group has continued to contribute numerous improvements to the site. These improvements culminated in October 2016 with the integration of a new product information management system growing the website’s online parts catalog from 10,000 to more than 36,000 parts. The new catalog is localized in three languages, including English, French and Spanish. TRPparts.com has also been internationally recognized for its design and function, with accolades that include a Communicator Award of Excellence, Hermes Creative Awards for website design and mobile experience design, a WebAward for Standard of Excellence, and a MarCom Gold Award.

The Solution