Announcements

Anthology Sweeps 20 Trophies, Including Best In Show, At 2017 Pele Awards

Apr 25, 2017

Anthology Marketing Group swept 20 awards at the American Advertising Federation Hawaii 2017 Pele Awards, including Best in Show For Advertising. The Pele Awards – also known nationally as the Addy Awards – reward the market’s best work in Advertising, Design and Marketing. The event was help Saturday, April 22, in the Royal Hawaiian Hotel’s historic Monarch Showroom.

Anthology took home Best in Show – Advertising for its humorous “No Worries” campaign for HEMIC Insurance, as well as this year’s People’s Choice Award for the innovative escapism of its “Voyagers“ television commercial for Hawaiian Airlines.

HEMIC’s “No Worries” TV spots were indeed the biggest advertising winner of the entire evening, garnering Best In Show, six Golds, and a Silver.

The full rundown of awards for Anthology included:

  • HEMIC – No Worries Campaign – BEST IN SHOW
  • HEMIC – HR :30 – Over $50,000 TV – GOLD
  • HEMIC – HR :15 – Under $25,000 TV – GOLD
  • HEMIC – No Worries Campaign – Over $50,000 TV – GOLD
  • HEMIC – No Worries Campaign – Copywriting – GOLD
  • HEMIC – No Worries Campaign – Art Direction – GOLD
  • HEMIC – No Worries Campaign – Editing – GOLD
  • HEMIC – Rubber Slippers :30 – Over $50,000 TV – SILVER
  • Hawaiian Airlines – Voyagers TV Spot – PEOPLE’S CHOICE AWARD
  • Hawaiian Airlines – Voyagers TV Spot – Travel & Tourism – SILVER
  • Hawaiian Airlines – Voyagers TV Spot – Art Direction – SILVER
  • Hawaiian Airlines – Retro Logo Merchandise – SILVER
  • Hawaiian Airlines – Voyagers – Copywriting – BRONZE
  • Hawaiian Airlines – Hawaii is Calling – Out-of-home Campaign – BRONZE
  • Hawaiian Airlines – Happy Holidays Digital Ecard – BRONZE
  • Hawaii Pacific Health – Moments – $25-50,000 TV – GOLD
  • Hawaii Pacific Health – Thumbprint Heart Ad - BRONZE
  • Hawaiian Telcom – Good Human – Retail TV – BRONZE
  • Kirk Caldwell - Negative Campaign Ad – Radio – GOLD

In addition, the AAF Silver Medal Award for lifetime achievement was given to producer/director Dennis Mahaffay, VP of Broadcast at Anthology Marketing Group. The Silver Medal Award is bestowed upon individuals in Hawaii’s advertising and design community who exemplify professional and personal dedication to the local industry.

The Anthology team also offered its congratulations to the 2017 Advertising Woman of the Year, Jennifer Tracey, one of the state’s most respected independent producers, and a frequent and long-time collaborator with the agency.


HEMIC

"No Worries" Campaign

Peles Awarded:
- BEST IN SHOW
- OVER $50,000 TV – GOLD
- COPYWRITING – GOLD
- ART DIRECTION – GOLD

"Rubber Slippers" :30

Peles Awarded:
- OVER $50,000 TV
- SILVER - EDITING – GOLD

"HR" :30

Peles Awarded:
- OVER $50,000 TV – GOLD

"HR" :15

Peles Awarded:
- UNDER $25,000 TV – GOLD

 


Hawaiian Airlines

"Voyagers"

Peles Awarded:
- PEOPLE’S CHOICE AWARD
- TRAVEL & TOURISM TV – SILVER
- ART DIRECTION – SILVER
- COPYWRITING – BRONZE

 

"Hawaii is Calling"

Peles Awarded:
- OUT-OF-HOME CAMPAIGN – BRONZE

Surfer Sushi - Download PDF

Hula Crosswalk - Download PDF

Hula Dishwater - Download PDF

"Retro Logo Merchandise"

Peles Awarded: 
- SPECIALTY ADVERTISING CAMPAIGN – SILVER

Retro Logo Merchandise - Download PDF

 

"Holidays Digital E-Card"

Peles Awarded:
- ONLINE/INTERACTIVE/ADVERTISING/PROMOTIONS/EMAIL – BRONZE

Holidays Digital E-Card - Download PDF


Hawaii Pacific Health

"Thumbprint Heart Ad"

Peles Awarded:
- NEWSPAPER ADVERTISING BRONZE

Hawaii Pacific Health - Thumbprint Ad

Thumbprint Ad - Download PDF

"Moments"

Peles Awarded:
- $25-50,000 TV – GOLD

 


Hawaiian Telcom

"Good Human"

Peles Awarded:
- RETAIL TV – BRONZE

 


Kirk Caldwell

"Negative Campaign Ad"

Peles Awarded:
- RADIO – GOLD

 


Dennis Mahaffay

Peles Awarded:
- AAF SILVER MEDAL AWARD